How Much Beer Do American Adults Consume?
Adult drinkers of beer, those who are 21 years old or older consumed on average 26 gallons of beer per person in 2017. Beer is one of the more popular alcoholic drinks in the United States for adults, and 40% of Americans who drink prefer beer over wine or spirits. Adult men who consume alcohol in the United States prefer beer, and in fact, over 62% of men will drink a beer over wine or spirits. Among adult women, the percentage is much lower, with only 19% of women preferring beer. It is estimated that six out of every ten Americans consume alcohol, and this trend has stayed much of the same for many decades. Beer is the most popular alcoholic beverage today among adults in the United States, and much of this is because the craft beer industry has seen much growth. Over the past ten years, there has been a decline in legal adult's drinking beer, but most of the studies done with this are done with the mega brands of beer. Sales among the large big-name breweries have been slowly going down, whereas sales within the craft beer market have been slowly going up.
More and more Americans have been switching from the big-name brewers to small independent craft brewers, but Americans still on average consume 26 gallons per person each year. Much of the increase in interest, is with craft beer, and more Americans are drinking craft beer because a beer drinker can visit the brewery, sit in a tap room, and try beer. On average within the United States, 9% of the beer drinkers who were going to bars are now going to local breweries and taprooms to drink beer. In 2017, 2.8 million barrels of beer were sold from the growing 6000 different breweries in the United States. Some of the surveys done surrounding the increase in brewery visits indicate that roughly 20 to 24% who visit a beer taproom did this in addition to their regular bar trip. It is estimated that close to 30% of people who visited breweries did drink somewhat more or significantly more than they did the previous year per a study done by a Nielsen's Craft Insights Panel. In 2017, 80% of the people who visited breweries indicated they drink as much or more beer than the previous year.